The Dashboard Design Brief
What you’ll get every Tuesday A series of sharp visuals that decode common mistakes in analytics and dashboard design. Fast to read. Easy to apply. Hard to forget.
Dashboard Accumulation: Continuing the card series
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I'm really enjoying creating these cards and using them in workshops, mentoring sessions, and con...
Jun 02, 2026
Card N°2: Extreme Users
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The second card of the Analytics Product Framework collection is now available: Extreme Users (Me...
May 26, 2026
The first card has arrived.
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Last week, I challenged myself to start creating a library of cards.
Each card captures a recurri...
May 19, 2026
I'm setting myself a challenge!
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Over the coming weeks, I want to create at least 50 illustrations that capture the kinds of situa...
May 12, 2026
Ask three people what’s wrong with data. You’ll get three answers.
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Last week, I asked a simple question in a survey:
"If you could fix one analytics problem today,...
May 05, 2026
If you could fix one problem today, what would it be?
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In my previous newsletter, the survey was broken.Classic marketing rookie move.
Here it is again....
Apr 28, 2026
We almost rebuilt the same dashboard. Again.
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Last week, I was asked to support one of the largest insurance companies in France.
They already ...
Apr 28, 2026
The moment "we’re too busy" becomes the norm, it’s already too late
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If your team keeps saying "we’re too busy", you’ve already lost control.
People...
Apr 21, 2026
Data-to-Decision Leakage
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Most data teams track what they produce.
Number of dashboards.Number of reports.Number of request...
Apr 14, 2026
I think most companies don’t really have an Analytics Operating Model. Do you?
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Most data team efforts never translate into actual business decisions.
Not because they don’t inv...
Apr 07, 2026
The 48 recurring mistakes in the Data Design Process
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Late issue… but still more timely than most dashboards.
For 12 years, I’ve worked with data teams...
Mar 31, 2026
What could go wrong during 'Deliver'? - Part 4
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The final delivery is often treated as the finish line.In reality, it’s where most dashboards qui...
Mar 24, 2026